The 2024 NAMM Show, What to Expect?

What is the The NAMM Show?

The NAMM Show is an annual event organized by the National Association of Music Merchants (NAMM). It is a platform for the music, sound, and event technology communities to unite and strengthen the music product industry.

The 2023 NAMM Show was last held from April 13 to April 15 at the Anaheim Convention Center in Anaheim, California. The show is known for its wide range of exhibits, professional education sessions, and product launches. Attendees can expect to see a variety of musical instruments, audio equipment, and related products from over 3,500 brands.

Will there be celebrities at the NAMM Show?

In 2023, several notable artists and performers were spotted at the NAMM Show. Some of them include:
  • Stevie Wonder
  • John Mayer
  • Ed Sheeran
  • Garth Brooks
  • Adam Jones
  • Jack Antonoff
  • Manny Marroquin
  • Derek ‘MixedByAli’ Ali
  • Fred Armisen
  • Kenny Loggins
  • Dionne Warwick
  • Peter Asher
  • Joni Mitchell
  • Dave Pensado
  • Herb Trawick
  • Nadeem Majdalany

New Innovative Brands & Products

At the NAMM Show, it is customary for companies to unveil and showcase their latest offerings during the event. 

Three (3) notable products to mention!

Acoustic S1, Attachable Guitar Stand, by FRET37 Corp. 


The Acoustic S1 by Fret37 Corp. is a unique and innovative product designed to securely hold your guitar while you play. It is an attachable guitar stand that remains on your acoustic guitar while you perform, allowing you to play without interference. The stand is engineered to balance the offset weight inherent to acoustic guitars, ensuring that your guitar stands securely without falling.

The Cable Wrangler, by Cable Wrangler, LLC


The Cable Wrangler is not just for musicians but also for people who need to organize extension cords, hoses, and more. It can be used to neatly wrangle your cables back to your desk or nightstand, reducing clutter and keeping your cables easily accessible. The Cable Wrangler features a super strong magnet that allows your cables to snap into place, ensuring they stay where you need them.

The Rok-Lok, by Rok-Lok, LLC


 The Rok-Lok is a universal strap lock designed to securely hold your guitar strap in place without requiring any tools or modifications to your guitar. To attach the Rok-Lok, you simply twist it onto any guitar strap using the same fingers you use to hold your guitar pick, and then attach it to your guitar with a click. It provides a safe and convenient way to stand your guitar while you play, helping to protect it from accidental falls.

What can you expect at the 2024 NAMM show?

If you are planning to attend the NAMM Show in 2024, you can expect to experience a vibrant atmosphere filled with music enthusiasts, industry professionals, and cutting-edge musical technology. It’s an excellent opportunity to network with like-minded individuals, explore new products, attend educational sessions, and witness live performances by renowned artists.

For more information about the NAMM Show and its upcoming events, you can visit their official website. www.namm.org/

Blog by: James Dingwall

Last Edited: 09/29/2023

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